FASHION'S BIGGEST QUESTION: IS JACQUEMUS THE FUTURE OF CHANEL?

The fashion world is abuzz with speculation as Chanel continues its search for a new creative director—a position that has become one of the most wanted jobs in the fashion industry. A few of our favorite designers are in the run, with in the front Simon Porte Jacquemus.

Simon Porte Jacquemus © Jacquemus

According to well-connected fashion insider Lauren Sherman, the frontrunner for the prestigious role is none other than Simon Porte Jacquemus, the visionary behind the label Jacquemus.

Lauren Sherman, known for her razor-sharp insights and deep industry connections, recently suggested that Jacquemus has emerged as the top candidate in a race that has captivated fashionistas and insiders alike. Sherman, whose newsletter and podcast are must-reads for anyone with a serious interest in fashion, has solidified her place as a trusted voice in the industry, making her latest revelation all the more intriguing.

Chanel has been quietly searching for the perfect candidate to carry the torch passed down by the legendary Virginie Viard. Simon Jacquemus, with his youthful energy, distinctive aesthetic, and the endorsement of Lagerfeld himself, appears to be a natural fit. His fresh approach to fashion—combining whimsy with an unmistakable French flair—has resonated with a new generation of fashion lovers, making him a great choice for the iconic house.

The thought of Jacquemus as creative director of Chanel is enough to send waves of excitement through the fashion community. Imagine the infusion of his signature Provencal charm and modern minimalism into Chanel’s timeless codes—classic tweed suits with a playful twist, or perhaps a reimagined version of the iconic Chanel handbag, infused with Jacquemus’ penchant for sculptural shapes and sunny palettes. His ability to blend tradition with a touch of the avant-garde could usher in a thrilling new era for the brand, appealing to both loyal Chanel enthusiasts and a younger, style-savvy audience.

Sources suggest that Jacquemus has already had preliminary meetings with Chanel's CEO and head of fashion, with a final meeting with Alain Wertheimer, Chanel's chairman and controlling shareholder, still to come. However, as with any high-stakes decision, nothing is set in stone. The competition remains fierce, with other heavyweight designers such as Thom Browne and Pieter Mullier also reportedly under consideration.

Left Thom Browne (© Blaine Davis) Right Pieter Mullier (© Pinterest)

While Jacquemus may have the advantage, the fashion world knows better than to count out unexpected twists. Chanel has a history of bold, sometimes surprising choices, and the decision could very well come down to a matter of vision and chemistry as much as résumé.

Regardless of the outcome, Simon Jacquemus' association with this position only cements his status as one of the most influential designers of his generation. Whether at Chanel or continuing to build his own brand, his future in fashion looks brighter than ever.

For now, the industry waits with bated breath to see who will step into the role once held by Lagerfeld and Viard, steering Chanel into its next chapter of luxury and innovation. If Jacquemus is the chosen one, the fashion world is in for a breathtaking fusion of past, present, and future on the Chanel runway.